deviant ART

[x]

dC Official Logo by *designerscouch:icondesignerscouch:


©2007-2008 *designerscouch
Details
Submitted: February 15, 2007
File Size: 459 KB
Image Size: 459 KB
Resolution: 1233×1945
Comments: 99
Favourites & Collections: 242 [who?]

Views
Total: 20,230
Today: 21

Downloads
Total: 431
Today: 0

Thumb

Artist's Comments

Dear friends, members, visitors,

On the journey to establish our own identity and our own presence in the design community we come to a final design for our logo identity. I'm sure many of you thought that the first logo concept was awesome and we'd stop there. While the first one was indeed awesome, it wasn't quite functional as a logo.

So °liquisoft, =russoturisto and the rest of the dC Core Team embarked on the journey together to decide dC's final logo design. In the presentation, you'll see 3 stages.

Ryan's Concept:
His concept was the backbone to our final design. Ryan managed to design the 'couch' in a simple, iconic and stylish manner with wings to represent designers'COUCH. We loved this. It was a great concept and well executed. However, we wanted more. We also thought the wings was somewhat cliche' even though it was stylishly executed.

Igor's Concept:
^depthskins came up with the idea of merging style. =russoturisto has a very unique style to his design and so does Ryan. So we thought we'd give it a shot. Igor played on Ryan's idea of the simple iconic couch. He built upon it and did what we call, 'a reinvention' of Ryan's brilliant concept. His style added to it just made it shit in our opinion and he losed the wing.

In addition to the 'couch' symbol, Igor wanted to give the typography a shot designing a font from scratch in a simple stylish manner. It's very different from his usual work and shows he can work outside his usual style. We loved the font and Igor is currently working on developing the entire typeface. Wicked huh? Yes, dC's very own custom font.

However, we made a mistake with this entire project, a mistake that was hard to work around but had to be done. Given we already had a winning site design, we had to use a font that works best with it so the site design constrained our choice a bit. So we went with Ryan's simple, elegant look for the typography.

Igor's presentation:
[link]

Symbol Breakdown:
One reason we loved this was Igor's rationale to his design. He simply thought to be a design king one must grow like a flower. Both a 'crown' and a 'flower' is represented in the logo to make up the 'couch' symbol. We all know that's Igor's style he's famous for and he pulled it off nicely.

So there you have it, 1 step forward into dC's future and guess what, it looks BRIGHT.
Daily Deviation, 2007-02-17

Daily DeviationNow designers'COUCH is a fast growing club on dA and does a great job at bringing the design community together. Today I feature dC Official Logo by *designerscouch for a few reasons. Firstly, due process; from the comments you'd realize that this logo went through it's creative process to present a functional and effective logo. Secondly, merge of style; this logo is a testimony that combination of different styles can create something extraordinary. russoturisto's creative style with liquisoft's love for typography merged together to create not only stylish but a pro looking identity. And finally, the rationale behind this logo (please read comments). A job well done I'd say. (Featured by $Moonbeam13)

Devious Comments

love 2 2 joy 3 3 wow 1 1 mad 1 1 sad 0 0 fear 0 0 neutral 0 0

~iamthez:iconiamthez: Feb 15, 2007, 8:24:56 PM
This is awesome... The simple icon/Ryan's love of typography is brilliant.

--
May the +favs be with you.
*designerscouch:icondesignerscouch: Feb 15, 2007, 8:25:49 PM
yea, that's the idea for merging the 2 styles :)

--
:couch: designers'COUCH
Community Of Unknown Creative Humans
*deviant-tampon:icondeviant-tampon: Feb 15, 2007, 8:33:12 PM
Nice design! I didn't know you guys were in the process of creating a new logo. If I had known I would have designed something for you guys!

GREAT logo BTW!

--
*Designer for Hire | AIM:jlgraphixstudios |
Contact Me


Member of designerscouch

~DocDan:iconDocDan: Feb 15, 2007, 8:50:28 PM
Now, that is just straightup pimp. Its got a lot of style and looks great. I think it's pretty recognizable too. Nice work, dC, :+fav: :)

-Dan

--
You're invited to the PARTAY:party:

Web Design & Personal Portfolio @ devinivy.com
=ipholio:iconipholio: Feb 15, 2007, 8:51:44 PM
The official logo is definitely sweet...I also love the old style logo. Great work everyone. :thumbsup:

--
nympho™ with project sleek
deviantART, Inc.
=One3Creations:iconOne3Creations: Feb 15, 2007, 10:50:09 PM
Fantastic logo! It flows real well and can be used for many different things. Great work :)

--
Designers Couch
One3Creations
vBulletin Box
~fionan:iconfionan: Feb 15, 2007, 10:54:53 PM
looks very nice!

--
Psychedelic drugs inspire fear and panic in people who never tried them.


Designerscouch = [link]
My Signature = [link]
~rebyrth:iconrebyrth: Feb 16, 2007, 12:10:09 AM
Great :D I love the idea of the iconic sofa!
*Fel1x:iconFel1x: Feb 16, 2007, 1:25:49 AM
Simple and quite nice :) Great work!

--
--