Dear friends, members, visitors,

On the journey to establish our own identity and our own presence in the design community we come to a final design for our logo identity. I'm sure many of you thought that the first logo concept was awesome and we'd stop there. While the first one was indeed awesome, it wasn't quite functional as a logo.

So °liquisoft, =russoturisto and the rest of the dC Core Team embarked on the journey together to decide dC's final logo design. In the presentation, you'll see 3 stages.

Ryan's Concept:
His concept was the backbone to our final design. Ryan managed to design the 'couch' in a simple, iconic and stylish manner with wings to represent designers'COUCH. We loved this. It was a great concept and well executed. However, we wanted more. We also thought the wings was somewhat cliche' even though it was stylishly executed.

Igor's Concept:
^depthskins came up with the idea of merging style. =russoturisto has a very unique style to his design and so does Ryan. So we thought we'd give it a shot. Igor played on Ryan's idea of the simple iconic couch. He built upon it and did what we call, 'a reinvention' of Ryan's brilliant concept. His style added to it just made it shit in our opinion and he losed the wing.

In addition to the 'couch' symbol, Igor wanted to give the typography a shot designing a font from scratch in a simple stylish manner. It's very different from his usual work and shows he can work outside his usual style. We loved the font and Igor is currently working on developing the entire typeface. Wicked huh? Yes, dC's very own custom font.

However, we made a mistake with this entire project, a mistake that was hard to work around but had to be done. Given we already had a winning site design, we had to use a font that works best with it so the site design constrained our choice a bit. So we went with Ryan's simple, elegant look for the typography.

Igor's presentation:
[link]

Symbol Breakdown:
One reason we loved this was Igor's rationale to his design. He simply thought to be a design king one must grow like a flower. Both a 'crown' and a 'flower' is represented in the logo to make up the 'couch' symbol. We all know that's Igor's style he's famous for and he pulled it off nicely.

So there you have it, 1 step forward into dC's future and guess what, it looks BRIGHT.